Event: An introduction to tools for social media research

Tuesday 11th October 2016; 10.00 - 17.00
Location: Friends House, London NW1 2BJ
Price: £95 for SRA members, £115 for non-members 

Following the success of March’s #SoMeEthics conference, the SRA and #NSMNSS are teaming up with 8 expert speakers to present a one-day session on tools for social media research.

The event aims to introduce, in a practical way, some of the things that are possible with social media research. It is aimed at social researchers who want to find out more about what this new methodology can offer, or social media researchers interested in seeing what other tools/techniques are out there.

Our speakers will introduce a mix of (mostly) free-to-use tools, demonstrating with real examples how they can be used in the analysis of a range of social media platforms including Twitter, Facebook, Instagram, blogs, and Flickr. They will cover both quantitative and qualitative social media analysis techniques, including the analysis of both text and image data, network analysis, geographical analysis, and more. You can see detailed abstracts from our speakers here.

If you'd like to attend, please visit the SRA event page to register.

Full programme:

Registration & coffee (9.30 – 10.00)
Welcome from Chair (10.00-10.15)
Session 1 - Free tools for social media analysis (10.15 – 11.15)
  • Critically engaging with social media research tools - Steven McDermot
  • Introduction to NodeXL - Wasim Ahmed
Coffee break (11.15 – 11.30)
Session 2 - Developing tools for social media analysis (11.30 – 12.30)
  • Democratising access to social media data – the Collaborative Online Social Media ObServatory (COSMOS) - Luke Sloan
  • Doing social media analytics with Chorus - Phillip Brooker
Lunch (12.30 – 13.30)
Session 3 - Qualitative social media analysis (13.30 – 14.30)
  • Using Facebook as a research tool - Gillian Mooney
  • Developing inclusive and accessible digital methods: engaging critically with your digital toolbox - Sarah Lewthwaite
Tea break (14.45 – 15.00)
Session 4 - Image analysis (15.00 – 16.00)
  • Mapping the visual DNA of a brand in social media - Francesco D’Orazio
  • How to use R and QGIS to find out tourism hotspots in cities - Yeran Sun
Closing remarks (16.00 – 16.15)

The #NSMNSS team


  1. Good to know about this event. I really liked going through it. Recently went to an event at one of Los Angeles event venues. It was really good to be there with friends and enjoy the day. Had great time with the attendees and enjoyed too.